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商品編號： 9-809-122 出版日期： 2009/02/24 作者姓名： Eisenmann, Thomas R.;Stuart, Toby;Chakravorti, Bhaskar;Dessain, Vincent;Harrow, Simon;Corsi, Elena 商品類別： Entrepreneurship 商品規格： 29p 再版日期： 2010/05/10 地域： 產業： Newspaper publishing;Telecommunications 個案年度： 2008 -
商品敘述：
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes: 1) Orange''s strategy; 2) the company''s new product development process; 3) e-paper technology, which simulates the appearance of printed paper on a screen; 4) consumer demand for e-paper services; 5) potential competitors, including Amazon''s Kindle; 6) business model options for Orange''s service; and 7) the reactions of French newspapers - crucial content partners - to Orange''s proposal.
涵蓋領域：
Entrepreneurship;Entrepreneurial management;Business models;Execution
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